Marvel Comics has been pretty stringent about the rights to logo and imagery of The Punisher, but now that this character has his live-action series, Marvel is pushing much harder on usage crackdown.
As Bleeding Cool says, Marvel has gone after bike parts and merchandise with logos that resemble The Punisher.
“…parts of motorcycles, namely, master cylinders, brake levers and shift levers; structural parts of motorcycles; components and parts of motorcycles, namely, handle bar ends, bolts toppers, chain guards, crash bars, derby cover, aerodynamic fairing bolts and fairing kit for vehicles, foot pegs, frame slider, gas cap, grab rails, handlebar grips, handlebar riser, horn cover, kickstand, lamp clamp, lowering links, luggage rack, mirror block off base plates, fitted motorcycle cover, radiator grille guard cover, saddlebag bracket, seats, sissy bar, backrest, stator cover, stay bracket, switching housing cover, and windscreen…”
The Punisher logo is close to images of death, and it is easy for it to be interchanged in any way. This is cool, and it is why people want to wear it so very much. For Marvel, this is time to be reaping benefits of Punisher merchandise.
The Punisher is streaming season 1 on Netflix.